The HummingBird Tour

In February 2019, Alain Muller, founder of EcoMada, decided to leave his conventional life to go on an adventure around the world. An adventure yes, but not just for himself, inspired by the fable of the Hummingbird, popularized by Pierre Rabhi, he sells most of his material goods, packs what remains in a backpack, and leaves, without an itinerary, with as an objective to collect cigarette butts on his way. On the one hand to relieve the environment of this too ignored pollution, but also to sensitize the populations encountered on its way to this problem.

In addition to this, you need to know more about it.

Instagram - Facebook - Youtube @thehummingbirdtour - Press

For 18 months, he traveled the world, starting with France, then traveled through Europe, Canada, the United States, and Central America. 18 countries traveled with each time human adventures, and above all a fight which at each stage strengthens him in the feeling that it was necessary to change attitudes towards cigarette pollution. About 250,000 cigarette butts were collected during this adventure, a good number certainly, but nevertheless insignificant on the scale of all the butts still on the ground.


In order to spread information on the damage caused by cigarette ends, it was necessary to make oneself known, and the media of the countries crossed during this adventure did not remain insensitive to Alain Muller's project, here are some media appearances in various countries. .

In addition to this, you need to know more about it.

You will find here media passages abroad: On TV - On the net

It was after this The HummingBird Tour that Alain Muller decided to found EcoMada, in order to share with as many people as possible the experiences that allowed him to find solutions to the problem of cigarette pollution, but also to try to prove to the skeptics. that things can change, that no action is in vain, and to share that exhilarating feeling of well-being when you feel like you've done your part for the planet.